The united Nations World tourism Organization (UNWTO) explained that challenges are on the loom toward the tourism industry. As this will have global effects and might inhibit the service sector from further developing into a greater industry. This industry tends to provide a lot of positive feedback about growth as was mentioned at the ITB Berlin in Germany.
On this note Kenya will be part taking in the trade fair as the cabinet secretary in charge of east African affairs, Commerce and Tourism Ms Phylis Kandie will be leading the delegation.
In his speech by the UNWTO Secretary General Taleb Rifai said that tourism has become one of the fastest growing economic sectors, one that drives global growth and development, creates millions of jobs, spurs exports and investment and transforms lives. This was mentioned at the ITB 2014.
“To ensure our sector remains competitive, we must address several challenges, which we have set as priorities at UNWTO, committed to transform these into five major opportunities” he supplemented.
One of the main messages that were discussed about at the ITB is the need to improve travel facilitation. The process takes a while to get a visa for people to travel around to different countries. If the process can be speeded up a major impact on the number of arrivals will pick up. The process needs to incorporate items such as technology to help boost the use and spread of visas.
“Air connectivity is another critical area, considering the clear linkages between aviation and tourism, and the fact that over 50 percent of the world’s international tourists reach their destination by air, while many countries still have disjointed policies between the two sectors” explained Mr. Rifai.
With the economic growth, job creation and development opportunities that the tourism brings comes the over-arching challenge of sustainability” he added.
The tourism industry is a significant industry as it plays a major role in different economies . The tourism industry has been growing and so with growth demands that the industry should make rules and regulations to control the growth that will be with the tremendous increase in time to come. We want the tourism industry to be sustained and not dragged in the dust, if the the way things are currently going are to be the same.
Mwakio,P.(2014).UN agency warns of challenges facing the global tourism industry. Retrived on Tuesday 25th March 2014 from http://in2eastafrica.net/un-agency-warns-of-challenges-facing-global-tourism-industry/